September 28, 2017

With Lax-A-Day, you don’t need to spend your life in the bathroom!


Montreal, September 28, 2017 – Brad, the Creative Agency of Record for Pendopharm, has launched a new Canadian campaign to promote Lax-A franchise. This television and web campaign uses exaggeration to convey the effectiveness of Lax-A-Day products.

“The approach that Brad has proposed allows Lax-A-Day to stand out in a fairly conservative category,” explained Cristiana Elie, Group Lead, Gastro-Intestinal Care and Innovations at PENDOPHARM.

According to Carle Coppens, Vice President and Creative Director at Brad, “We wanted to move away from the usual codes used in laxative advertisements, while still demonstrating the effectiveness of the product. There was exceptional work done with the music.”

The campaign began on September 25, 2017, and will be broadcast across Canada.