November 28, 2013

Cough remedy Helixia enters TV market with Bell Media Mix

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Cough remedy Helixia has partnered with Bell Media Mix on a new TV and out-of-home campaign intended to differentiate its naturally sourced products in a tough category.

The campaign is intended to raise awareness of the one-year-old brand, which competes in a crowded, highly competitive category against established products such as Benilyn and Robitussin.

Read full article on MarketingMag.ca.